Friday, September 30, 2022


Morning Sessions

Morning Keynote: Finding Your Purpose

With Shannon Haltom


John Maxwell says “Success is knowing your purpose in life, growing to reach your maximum potential, and sowing seeds that benefit others.” But, as brand builders, many of us struggle with this. Rightfully so, as we often wear many hats, have many responsibilities, and in some cases very little time for “me.” In our opening keynote, Shannon Haltom, a certified Maxwell speaker, will help us understand how to find our purpose, and then THRIVE in our purpose. A session that will leave everyone inspired and ready to take on the day - and the future!

Building Your Brand Full of Passion, Joy and Family

With Rachel Cutrer


The role of the ‘brand builder’ is often one full of multi-tasking, wearing multiple hats, and juggling multiple businesses, projects, or activities. In this session, Rachel Cutrer discusses the foundations of building a great brand from a marketing perspective - but also discusses finding the work-life balance, figuring out priorities, and how to “pull it all together” for success.



Morning Panel Discussion

With Kodye Neal, Wandering Maverick Boutique Founder and Adelyn Allen, ST Genetics, Beef Operations Director


Building and Managing Brands in Rural America in Today’s Times Panelists will discuss how to build and grow a business, rural entrepreneurship, supporting family and friends, and all the ins and outs of being a ‘brand builder’ in 2022 and beyond.

Lunch provided


Afternoon Sessions

Growing the Farm and Ranch Income through Direct Sales

With Tara Tullos


Times are changing for brand builders in agriculture, and today just “owning a ranch” or “raising cattle” isn’t quite enough. Many businesses are expanding their operations through tourism, event venues, farm to table, farmers markets, merchandise and more. Learn about how RHD clients are maximizing their operations in this space and reaching urban audiences.

Changing Trends in Social Media

With Hannah Chumchal


Learn today’s trends in social media - including free and paid social media tools - and how to succeed with today’s vast selection of social media tools and platforms.



Staying Mentally Strong As We Face a Changing Future in Rural America and Agriculture

With Denise Hagan


Rural America is changing - from higher input costs to changes in agriculture, it’s a different world for many of us to navigate. We will wrap up the workshop discussing the biggest trends to add into your marketing in the next few years, while building a solid foundation for sustainability for your family and business.

What It Takes to Sell Your Products Online

With Carole Arriaga


Learn how to easily DIY to sell your products online from beef to apparel to more.

Small Group Discussions


We'll break up into groups to discuss goal setting, problem solving, and networking.

Group Photo


We'll get together for a group picture and announce 2022 Beef Improvement Foundation Seedstock Producer of the Year Award Winner


We'll load the bus to head over to BRC Ranch, the 2022 Seedstock Producer of the Year. Get a casual tour of our ranch, show barn, and enjoy some time in the sunshine and fresh air!

Sip & Shop!

Sip, Shop, and Socialize at The Ranch Downtown


Enjoy closing appetizers and a Brahman beef dinner at this farm-to-table venue in Wharton, Texas. Wandering Maverick Boutique will also have a pop up shop downtown.


Saturday, October 1st

$100 registration

9AM - Noon

Must be registered at Brand Builders to attend.

This bonus session is designed for those wishing to learn more about direct beef sales to the consumer.

This will be a very casual, hands on workshop to show you the down and dirty, behind the scenes process it takes to launch and run a successful farm to table business.

The workshop will be held at The Ranch Downtown, BRC's new farm to table venue in Wharton, Texas.

What you'll learn:

  • Hands on tour of The Ranch Downtown, a brick and mortar farm to table store.
  • Visit to the Wharton County Farmers Market to see how we sell. 
  • Product specs, business structure, choosing a processor, what cuts to offer, packaging, branding, selling your beef, managing inventory, pricing, order fulfillment, bundling, gift packs, and more.
  • How to ship your beef and keep it frozen
  • Bonus Excel spreadsheets and PDFS including a sample cut sheet, sample pricing spreadsheet, and sample shipping input spreadsheet.

Learn what it takes to sell your beef whether you're selling freezer beef, farm to table, farmers markets, or more.

Register Today!

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